Darin Phillips will be speaking at the Pricing Strategy and Revenue Optimization Summit on Wednesday, July 28, 2010 at 11:30 am. His presentation, "What About Market Segmentation? How Well Do You Know Your Customer?", will help revenue management leaders leverage the relationship between customer satisfaction and willingness to pay (WTP). If you are in the Miami, FL area that week and you have responsibility for your organization's pricing strategy, you can register for the summit at http://www.priceandrevenuesummit.com. Specifically, Darin will be teaching:
- How to collect emotional customer reactions that are the foundations of customer loyalty
- How to gain executive buy-in to the attitudinal data and the lessons for your organization
- How to encourage ongoing attention to barriers to satisfaction that hinder your customers' willingness to pay
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